A newsletter I am subscribed to sends me marketing tips every few days. Very good information and their selling point is each article takes 60 seconds to read. Heres an article from their archives.
Beware of Falling in Love with Your Own Ideas
What can you learn from small businesses that failed? Michael Goodman—marketing consultant —says a [...]
Entries from October 2007
October 25, 2007
Love those newsletters!
October 23, 2007
Planes, eBooks and Stamps
Sometimes I hate weekends. All the momentum from the week comes to a halt due to majority of business dealings happening Mon-Fri. Then of course comes everyone’s favorite day, Monday.
So this weekend was slow; business-wise anyhow. I am preparing to go out of town. This is my first time since starting The Note Firm in [...]
October 18, 2007
Marketing Ideas
One of my new favorite websites, marketingbestpractices.com, has several free articles, eBooks, eZines, and ideas for marketing. Like most marketing practices however, there aren’t any specifically catered to note brokerage, so you will have to “tweak” them a little bit. The site is run by marketing expert David Frey.
Here are some of the articles that [...]
October 17, 2007
Follow-up calls
I called 9 people today from the list I sent out last week. I had to. I wrote in all my letters that I would call them and there is nothing like looking bad to a potential client by not following-up on your word.
Before I get to the first call, let me relay how nervous [...]
October 17, 2007
Mailings call for more action
I hear over and over again that consistent marketing is key to survival in this business. Over 95% of all note brokerage businesses die because of lack of it. This is in disregard of the 90%+ of all small businesses dying already.
Without marketing, news and facts can be missed. I have recently discovered this phenomena [...]
