You assume they believe you. This is the day of the internet, make sure you don’t say anything contrary to other note brokers found in a search. I recently read a broker who went beyond the call of duty and totally disclaimed even being a broker! He claimed to be an “industry finder” (or something like that) contracted by [...]
April 14, 2008
Marketing Placebo
Here is a little ditty I adapted from Harry Beckwith’s book What Clients Love.
We all know about the effects of placebo vs. pharmaceutical drugs. People take the pill expecting it to make them feel better, and so they do. They expect it to work, so it does!
This effect goes past medicine and seeps into everyday life. [...]
