April 27, 2008

Straw man marketing

ABC Funding & Cash Out Investors* both broker and buy notes. They have access to roughly 50 different investors, but usually work with about 2 on a consistent basis. They have websites, do free consultation, and direct mail.
Sally Homemaker* heard about selling notes from a [neighbor]. She decides to hop on that computer doo-hickey and do a search with the [...]

April 27, 2008

New Claim: #3 Licensed Broker in the Country

Went website browsing today and stumbled across a broker who had these credentials on the left side of their site.

These are membership logos to mortgage broker associations. Whats the problem?
We are note brokers!
So while it seems as though this particular company seems all-the-more legit by boasting credentials, what they are really doing is tricking their customers. They [...]