Entries from June 2008

June 30, 2008

Are you with…?

It finally happened.
I was on a business call the other day and they finally popped the question I predicted months ago would happen. They asked me if I was involved in with the famous TV infomercial guru.
True story!
Listen folks, this is going to start happening more and more. I wouldn’t be surprised if I get [...]

June 25, 2008

Learn to break

A very popular show on television features dancers of all kinds, learning new dance forms [and struggling] where they eventually receive a vote whether they will continue to the final show. [I think they win money, but I'm unsure because I've only seen 2 episodes. Ever. Years ago].
Its interesting however. Some guy who has been ballroom [...]

June 25, 2008

Quick update

Been busy with business (which is always a good thing) but I have left my readers with nothing new to read. Oops! So I have some things saved as drafts that Im going to post and hopefully they are helpful.
Been receiving more comments [which are always loved] but no opinions or votes on the poll. [...]

June 17, 2008

New style, New Poll

Changed the style of the blog. I do this quite often so don’t be surprised if it happens again soon. But for now, I like the blog how it is. It gives more room to roam and view past posts and goodies like that. [The same thing was on the other blog style but most [...]

June 16, 2008

Return address labels

To top off the final mailing on this ever-so-long-becoming marketing campaign, I put a spin on things. The return address sticker the post office gives you is barely noticed. People mostly look at the mailing address (by people I mean USPS) and they only get busy when you try to short them on postage. They [...]

June 12, 2008

Direct Mail: High % Response rate?!

There is a new marketing system out there that can get you high numbers on direct mail campaigns. Of course, no one in the note industry has used it yet, not that I know of anyhow, so I am not so sure if I want to believe all the hype. So I am setting up [...]

June 12, 2008

Make it work

How do you make a marketing campaign work? Well, first of all, it has to be good. No point in making and marketing something that is only going to hurt your company. Second, it has to reflect what your company really stands for. Generic anythings never work. Specialists on either side of the spectrum is [...]

June 10, 2008

What to do?

I went to a seminar a couple months ago. It was mixed with new and seasoned brokers, one who commented she closed 50 deals last year. The host was impressed and I was too.
So this has set a new goal for me as a green broker. I know once I pass that 50 in-a-year mark, [...]

June 4, 2008

Notes for Elephants

Who says we have to stick to the rules of conventional marketing?

June 3, 2008

Getting things right

I’m just finishing a brand new marketing campaign I designed myself this week. I’m about a week overdue with sending out the last phase, and I’m afraid I’ve lost a lot of momentum. The campaign consists of different kinds of mailings, one in particular with had to be personally delivered.
Some of the fault is mine, [...]