I was able to get my laptop back after some time (2 years) of it being unable to charge. It wasn’t in the shop for 2 years, it was collecting dust. I was running business from the house computer, and while a computer is a computer, the shared time distracted me from full expression- not to mention disk space issues (something you could imagine on a 3 person, 6 year old computer). So now I’m a mad woman browsing everything I can in the comfort of my room (wi-fi rocks!). I can’t begin to compile the list of websites and resources I have gathered in this time, but I will tell you an idea currently shaping the expansion of my campaign.
A blog post: I googled info on postcards, looking for the cheapest deal. I have been using Overnight Prints for the longest, but at my core I’m more frugal than loyal. This search resulted in a bust, but amongst the hodgepodge of links I ran across a blog post titled, ”6 Things I know about postcards that You don’t“. Take the time out and read it, after you’re done here of course. I clicked it fully expecting it to say things I already know of postcards, even elementary stuff.
I was incorrect in my assumption, but only partially, because of these 2 points:
#1- Although most people, if surveyed, say they like full color on both sides, the truth is black on white on the back of the postcard gets a better response.
#2- You should promote only one thing at a time on your postcard.
Come again? You mean to tell me I’ve been doing it wrong the whole time? Yes and no. Let me explain.
#1 brings the importance of “less is more”. With too many colors on the palette the eye is distracted and doesn’t grab the main focus as easily. Its confusing. The remedy for this isn’t no color at all. On the contrary, boring won’t interest a potential customer either. The idea is to use color in such a way that it enhances the piece.
#2 really should cut a little deep to all note brokers. How many times are we informed to make a postcard that sounds like this?
I buy mortgages, deeds, land contracts, notes, settlements, trusts, lottery winnings and annuities. Call me.
If you think about it, its illogical. You bought a list of note holders, not lottery winners, so why promote it? I’ll reiterate the point: Promote one thing at a time. Period.
