Campaign Expanded

I was able to get my laptop back after some time (2 years) of it being unable to charge. It wasn’t in the shop for 2 years, it was collecting dust. I was running business from the house computer, and while a computer is a computer, the shared time distracted me from full expression- not to [...]

Something you can use

This is a list of 17 things that note holders have to think about or deal with while maintaining ownership of their note.
I got the list from Kent Anderson’s new home study course which I am currently reviewing.
1. Compliance with Fair Credit Reporting Act
2. Compliance with Truth in Lending Law
3. Collecting payments
4. [...]

New Year, New Campaign

Direct mail is the most annoying thing about marketing to me. Everything about it screams “chance”. And if you’ve been reading long enough (all 75 posts) you know I like measurable results, quick results.
So what about it Czarina don’t you like?
Well, for starters, you have to buy a list. How many? What state? How much? [...]

Project: Hold My Hand aka Mentor Needed

I am seeing a lot more people with the desire to be in the note industry. Just went to the Paper Source Forum and there were at least 4 different entries for a mentor. The problem is they are going about it in the wrong way.
First of all, there isn’t a website where random people [...]

The Differentiation Curve

In any business, uniqueness is what sells- so why are so many new brokers copying the Jones’s? It seems every new trick played by infamous seminar gurus is the newest “innovative” method used by those trying to be true brokers. Info-pupils don’t know better; you do.
The more you look like the competition, especially the ones [...]

Learn to break

A very popular show on television features dancers of all kinds, learning new dance forms [and struggling] where they eventually receive a vote whether they will continue to the final show. [I think they win money, but I'm unsure because I've only seen 2 episodes. Ever. Years ago].
Its interesting however. Some guy who has been ballroom [...]

Make it work

How do you make a marketing campaign work? Well, first of all, it has to be good. No point in making and marketing something that is only going to hurt your company. Second, it has to reflect what your company really stands for. Generic anythings never work. Specialists on either side of the spectrum is [...]

Getting things right

I’m just finishing a brand new marketing campaign I designed myself this week. I’m about a week overdue with sending out the last phase, and I’m afraid I’ve lost a lot of momentum. The campaign consists of different kinds of mailings, one in particular with had to be personally delivered.
Some of the fault is mine, [...]

One Way to Break a Mold

One of the best things I love about being in the note industry and, more specifically, owning and operating my own note company is the amount of room we have for creativity. So many things can be done in an instant in your business and whether the results are positive or negative, the fun of [...]

Local trump

What if the “Don” decided to get into the note industry? What would that mean for business? How would it hurt? How would it help? What are some of the things you think he would do? How would he market? Would lawyers run to him to refer clients to him?
To be quite honest I don’t [...]