In any business, uniqueness is what sells- so why are so many new brokers copying the Jones’s? It seems every new trick played by infamous seminar gurus is the newest “innovative” method used by those trying to be true brokers. Info-pupils don’t know better; you do.
The more you look like the competition, especially the ones [...]
Entries Tagged as ‘How-To’
September 10, 2008
The Differentiation Curve
May 31, 2008
One Way to Break a Mold
One of the best things I love about being in the note industry and, more specifically, owning and operating my own note company is the amount of room we have for creativity. So many things can be done in an instant in your business and whether the results are positive or negative, the fun of [...]
April 22, 2008
Info-pupils
Info-pupil: one who’s entire knowledge of the note business is learned from a tv infomercial program.
I have been noticing a large influx of Info-pupils lately. Fans of the oh-so infamous tv infomercial. I really shouldn’t say fans because its not very accurate to the real meaning I am placing behind it. Its more like pawns, drones, seedlings; [...]
March 31, 2008
Courthouse research
Went down to the country courthouse this morning and realized it is not an easy job. Normally I put in about 2-3 hours of research easy, but because they changed locations I was left racing the meter maid.
I got in a good 1.5 hours and accomplished a lot for what I am doing, (located every [...]
February 27, 2008
The power of text
Ok. I live in the real world and I know that most note brokers are not artistically inclined. But bear with my rant for just a moment.
Why so much cheese? Marketing materials used by new and even veteran brokers leave much to be desired. Im talking about design. You dont have to have the most [...]
January 20, 2008
How to be a better note broker
What’s the advantage small business has over their larger counterparts? Better service. I’m sure there is a little out-of-the-way store you frequent because the person behind the counter is friendlier or the food tastes better- why wouldn’t this apply to a note business?
The answer is it does. So much so that people have written articles [...]
January 19, 2008
How to write a marketing plan for a note business
The following plan is consolidated steps from ehow.com to fit a note business. Please reference the original steps if you need further information.
Step 1: Marketable product, Unique, Fill a need?
Note brokering is an extremely marketable product for consumers who know of no other alternative for solving their seller-finance needs. The customers are the note holders themselves, [...]
