New Year, New Campaign

Direct mail is the most annoying thing about marketing to me. Everything about it screams “chance”. And if you’ve been reading long enough (all 75 posts) you know I like measurable results, quick results.
So what about it Czarina don’t you like?
Well, for starters, you have to buy a list. How many? What state? How much? [...]

Make it work

How do you make a marketing campaign work? Well, first of all, it has to be good. No point in making and marketing something that is only going to hurt your company. Second, it has to reflect what your company really stands for. Generic anythings never work. Specialists on either side of the spectrum is [...]

What to do?

I went to a seminar a couple months ago. It was mixed with new and seasoned brokers, one who commented she closed 50 deals last year. The host was impressed and I was too.
So this has set a new goal for me as a green broker. I know once I pass that 50 in-a-year mark, [...]

Straw man marketing

ABC Funding & Cash Out Investors* both broker and buy notes. They have access to roughly 50 different investors, but usually work with about 2 on a consistent basis. They have websites, do free consultation, and direct mail.
Sally Homemaker* heard about selling notes from a [neighbor]. She decides to hop on that computer doo-hickey and do a search with the [...]

Challenge: Make yours like this

What could your company take from this simple postcard?

Simple colors
Attention-getting words
Change of orientation
Handwritten (or appears to be)
Doesn’t say, “I BUY NOTES”

Closed: Permanently

I started a note company a few years back called Cambridge, West & Rogers (CWR). Not only is it a mouthful to say, but only one of those names actually belonged to any of us (had 2 partners). I did all the normal things too. I registered an email address, purchased an 800 number, yadda [...]

Marketing Placebo

Here is a little ditty I adapted from Harry Beckwith’s book What Clients Love.
We all know about the effects of placebo vs. pharmaceutical drugs. People take the pill expecting it to make them feel better, and so they do. They expect it to work, so it does!
This effect goes past medicine and seeps into everyday life. [...]

An idea

What would happen if you could speak directly to customers, 10 or 15 at a time, let them know whether their note was worth your time and earn credibility with your referral sources at the same time? Would you do it? Would you step up to the challenge and redirect your marketing towards it?
Well there [...]

What is X?

What sets your company apart from the competition? I mean really. If you both broker notes to investors, both of you work with professionals and individuals, both of you claim to be the better company, what will get your company chosen from the rest.
Marketing. I market better, therefore I am seen more, so people remember [...]

Guerrilla marketing

The cards I ordered won’t be getting here until Monday, the 10th. Which means the traditional contact exchange that usually happens at the end of seminars won’t include my business card. Sad right?
None to fear! Make due with what you have. I’m handing out envelopes, guerrilla marketing at its best. (At least that’s what I’m [...]