Wow, it might just be me but this year is off to a sprint. It February people! So whats new?
Ducks in a row
I am finally(!) printing off all of the postcards I designed this month so that I can implement my turnkey system (not really, but it sounds nice). Its a little difficult to measure your [...]
Entries Tagged as ‘Marketing’
February 2, 2008
Ehh, whats up doc?
January 25, 2008
Young & Green or Smart & Daring?
Here are some cartoons that I chose for a postcard series I designed some months back. These ones were for our presentation services- sent to professional referral sources. I ran them past a second opinion and was strongly urged to change the cartoon.
So heres the debate: Is it the young and very green 22-yr-old that likes the [...]
January 19, 2008
How to write a marketing plan for a note business
The following plan is consolidated steps from ehow.com to fit a note business. Please reference the original steps if you need further information.
Step 1: Marketable product, Unique, Fill a need?
Note brokering is an extremely marketable product for consumers who know of no other alternative for solving their seller-finance needs. The customers are the note holders themselves, [...]
January 19, 2008
Love=Strategy
The Lord, milk, and Oreo are the only things keeping me awake these past few days. That and anything caffeinated. Why am I so tired? Well besides babysitting my 1 mo. old niece M-F, I have been burning the midnight oil incorporating new plans and strategies.
I love my business. Anyone who doesn’t probably should rethink [...]
November 6, 2007
Back and Updating!
Back from vacation and back in the game!
Vacation was great. Got to spend time with my fellow sisters in the faith and to give a picture on how much hospitality was shown my way, I was up there 6 days and spent about $50- $11 of which was a movie ticket!
So now its back to [...]
October 25, 2007
Love those newsletters!
A newsletter I am subscribed to sends me marketing tips every few days. Very good information and their selling point is each article takes 60 seconds to read. Heres an article from their archives.
Beware of Falling in Love with Your Own Ideas
What can you learn from small businesses that failed? Michael Goodman—marketing consultant —says a [...]
October 18, 2007
Marketing Ideas
One of my new favorite websites, marketingbestpractices.com, has several free articles, eBooks, eZines, and ideas for marketing. Like most marketing practices however, there aren’t any specifically catered to note brokerage, so you will have to “tweak” them a little bit. The site is run by marketing expert David Frey.
Here are some of the articles that [...]
October 17, 2007
Mailings call for more action
I hear over and over again that consistent marketing is key to survival in this business. Over 95% of all note brokerage businesses die because of lack of it. This is in disregard of the 90%+ of all small businesses dying already.
Without marketing, news and facts can be missed. I have recently discovered this phenomena [...]
